MULTI LEVEL MARKETING INTEGRATION PROCESS MANAGEMENT

The paper’s intention is to deal with the issues of the comprehensive multu level marketing integration. It is a conceptual view over the different aspect of the integration process on different levels. The author presents some basic principles of internal and external integration of the marketing inside and outside the business systems. In this regard the business organization network (BON) is also an object of approaching. It is suggested an integration methodology to be used for the conceptualization and development of the -integration process. Another aspect of the paper is the presentation of models for vertical and horizontal markets and marketing integration beyond the boundary of the business systems. Some of the problems of marketing networking process are also discussed in the article.Business organization network; Marketization process; Marketing networks;

MANAGEMENT AND MARKETING OF TRANSBORDER REGIONAL INTEGRATION PROCESS

The paper’s intention is to deal with the issue of the comprehensive integration within and outside transborder regions of Bulgaria and Romania. The author presents some basic principles of internal and external integration of small, medium sized and large transborder regions. The accent is put on particular cases. An integration methodology is suggested to be used for the conceptualization and development of the co-integration process. Another aspect of the paper is the presentation of models for regional integration of real territorial entities from Bulgarian perspective. Some of the problems of marketing of the transborder formation and development are the third aspect of the article.Transborder regions; Transborder integration processes; Meridian integration axis.

Education and Training Needs in the Field of Local Development in the Lower Danube Macro Region

The present paper is the result of an effort made by the authors to explore the needs of education and training in the field of local development, according to the situation in Romanian and Bulgarian Danube bordering regions, aiming at designing joint projects to address such needs between the universities to which authors are affiliated. Local development is here understood as a deliberately induced process of improving the welfare of local communities, which should be democratic, inclusive and sustainable, in particular with regard to creating competitive local economies, stimulating economic growth and ensuring better living conditions for the inhabitants. Local development is an important part of a governance process which involves complex interactions at various territorially defined levels: local, regional, national, cross-national, international. In the case of the regions considered in the present paper a historical opportunity is provided for them by the so called European Union Strategy for the Danube Region. In order to fully exploit this opportunity, the capacity to address local development issues should be strengthened in both countries, especially by well designed education and training programmes. This is why local development was considered a priority topic for the cooperation between the two universities. In the same framework, taking into consideration the challenges which are specific to the Lower Danube Region, other topics of interest were considered: logistics, tourism, consumer affairs or rural development. The authors of the present paper had to avoid overlapping with the work of the other teams. In particular, there are many common points between local development and rural development, because in both countries the regions on the border of Danube are predominately rural and significantly dependent on agriculture. Therefore, here, the needs for education and training are defined in strict correlation with the required capacity for understanding the development process and its priorities, designing, planning, implementing and assessing development policies with a favourable local impact in a regional context. The paper presents as in a mirror the Romanian and the Bulgarian points of view. The two perspectives are quite different but complementary. Briefly said, while the Romanian approach is bottom-up, with a focus on the local capacity to take initiatives that will contribute at shaping the regional development process, the Bulgarian one considers first the priorities of the region, in order to define the capacities required for a proper response at AE Education and Training Needs in the Field of Local Development in the Lower Danube Macro Region local level. Both perspectives are valid, and it should not be any contradiction between them. This is why we consider they are complementary. The studies rely on documentary research and secondary analysis of data in order to assess the capacity gap in addressing local development issues, and to identify education and training needs in economics and business matters related to local development. They discuss the rationale of cooperation between universities from Bulgaria and Romania in responding to such needs, and, finally they propose an inventory of joint initiatives in this respect. The paper emphasizes the factors which explain the reasons why cooperation between universities in raising the expertise in local development maters on both sides of Lower Danube is required and desirable, such as the vicinity, the common opportunities and responsibilities related to having Danube as a common asset, the similarities in development patterns, the common challenge of European integration, use of EU support and better exploitation of the Internal Market, the need to speed up the modernisation process and to achieve some economies of scope and scale. Among other proposals, authors propose the establishment of a university hub to coordinate networking among higher education institutions from Bulgaria, Romania and other countries of the Danube Macro-region in the field of local and regional development related research, education and training and a joint master program in local development.local development; education and training; Danube Region, cross-border cooperation; macro-regional strategy

Education and Training Needs in the Field of Logistic Structures and Services in the Lower Danube Region

The approach of the subject concerning the training of specialists in the domain of logistic structures and services in the region of the inferior Danube is enlisted within a larger context, the Strategy of the Danube, but also in a more restrained one, the Program of Cross-Border Cooperation Romania – Bulgaria, 2007-2013. The Strategy of the Danube represents a project initiated in the year 2008 by Germany, Austria and Romania to which subsequently there adhered the other states on the Danube and which became a program of the European Commission. It shall have allotted a budget of 50 milliards euro until the year 2013. It shall be preponderantly addressed to the population in the Danube Basin, which is estimated at 115 millions, following to be developed through cross-border projects. In December 2010 there is foreseen the approval of the Action Plan for the program the Strategy of the Danube by the European Commission. The integration process needs premises and conditions for further development. One of them is the connectivity and it supporting system – the logistics. The problem of the connectivity is one of the pillars of the Danube strategy, which could play an important role in the Lower Danube Macro region’s development. Those problems need different approaches, specialized research and training. The situation of the two countries in the domain of fluvial logistics may be characterized as unsatisfactory in relation to their potential. At the present moment there is a single bridge which connects the two countries (Giurgiu – Ruse) and several travels with the passage boat. The harbour infrastructures are old and inefficient. There are no modern multi-modal platforms or a coherent vision in their design. The transportation on the Danube is insufficiently exploited. As well, the river is not capitalized in other domains, too: agriculture, pisciculture, energy, ecology, tourism, arrangement of the territory, etc.Within a more restrained context, but correlated with the Strategy of the Danube, Romania and Bulgaria cooperate within the Cross-Border Program 2007-2013. Within it, the Academy of Economic Studies in Bucharest and thee Economic Academy Dimitar Apostolov Tsenov in Svishtov proposed themselves to collaborate in the domain “Cooperation concerning the development of human resources – the joint development of abilities and knowledge”.fluvial logistics, multi-modal platform, education, transportation, cross-border, Lower Danube Macro region, territorial connectivity

Marketing Development Process in Bulgarian Busiuness Organizations

The main goal of transition is forming of market oriented business organizations. This study is focused on the problems of the Bulgarian firms’ marketization process. Next the object of research is their marketing development. In attempt this process to be covered first of all the interrelated notions as ‘marketing development”, ‘marketing power’ and ‘marketing institution’ are object of interpretation. After an attempt to describe the stages of firms’ marketization, the attention is paid on the analysis of firms, which are in different stages of the process mentioned above. The research essence is the degree of marketization of 442 firms. The attention is also paid to the motor of the business organization and marketing development – namely the marketers and their specialized market. At the end of the study conclusions are done regarding the business organization marketization process evolution in Bulgaria in the 90s and its perspective development.

Education and Training Needs in the Field of Local Development in the Lower Danube Macro Region

The present paper is the result of an effort made by the authors to explore the needs of education and training in the field of local development, according to the situation in Romanian and Bulgarian Danube bordering regions, aiming at designing joint projects to address such needs between the universities to which authors are affiliated. Local development is here understood as a deliberately induced process of improving the welfare of local communities, which should be democratic, inclusive and sustainable, in particular with regard to creating competitive local economies, stimulating economic growth and ensuring better living conditions for the inhabitants. Local development is an important part of a governance process which involves complex interactions at various territorially defined levels: local, regional, national, cross-national, international. In the case of the regions considered in the present paper a historical opportunity is provided for them by the so called European Union Strategy for the Danube Region. In order to fully exploit this opportunity, the capacity to address local development issues should be strengthened in both countries, especially by well designed education and training programmes. This is why local development was considered a priority topic for the cooperation between the two universities. In the same framework, taking into consideration the challenges which are specific to the Lower Danube Region, other topics of interest were considered: logistics, tourism, consumer affairs or rural development. The authors of the present paper had to avoid overlapping with the work of the other teams. In particular, there are many common points between local development and rural development, because in both countries the regions on the border of Danube are predominately rural and significantly dependent on agriculture. Therefore, here, the needs for education and training are defined in strict correlation with the required capacity for understanding the development process and its priorities, designing, planning, implementing and assessing development policies with a favourable local impact in a regional context. The paper presents as in a mirror the Romanian and the Bulgarian points of view. The two perspectives are quite different but complementary. Briefly said, while the Romanian approach is bottom-up, with a focus on the local capacity to take initiatives that will contribute at shaping the regional development process, the Bulgarian one considers first the priorities of the region, in order to define the capacities required for a proper response at local level. Both perspectives are valid, and it should not be any contradiction between them. This is why we consider they are complementary. The studies rely on documentary research and secondary analysis of data in order to assess the capacity gap in addressing local development issues, and to identify education and training needs in economics and business matters related to local development. They discuss the rationale of cooperation between universities from Bulgaria and Romania in responding to such needs, and, finally they propose an inventory of joint initiatives in this respect. The paper emphasizes the factors which explain the reasons why cooperation between universities in raising the expertise in local development maters on both sides of Lower Danube is required and desirable, such as the vicinity, the common opportunities and responsibilities related to having Danube as a common asset, the similarities in development patterns, the common challenge of European integration, use of EU support and better exploitation of the Internal Market, the need to speed up the modernisation process and to achieve some economies of scope and scale. Among other proposals, authors propose the establishment of a university hub to coordinate networking among higher education institutions from Bulgaria, Romania and other countries of the Danube Macro-region in the field of local and regional development related research, education and training and a joint master program in local development

Education and Training Needs in the Field of Logistic Structures and Services in the Lower Danube Region

The approach of the subject concerning the training of specialists in the domain of logistic structures and services in the region of the inferior Danube is enlisted within a larger context, the Strategy of the Danube, but also in a more restrained one, the Program of Cross-Border Cooperation Romania – Bulgaria, 2007-2013. The Strategy of the Danube represents a project initiated in the year 2008 by Germany, Austria and Romania to which subsequently there adhered the other states on the Danube and which became a program of the European Commission. It shall have allotted a budget of 50 milliards euro until the year 2013. It shall be preponderantly addressed to the population in the Danube Basin, which is estimated at 115 millions, following to be developed through cross-border projects. In December 2010 there is foreseen the approval of the Action Plan for the program the Strategy of the Danube by the European Commission. The integration process needs premises and conditions for further development. One of them is the connectivity and it supporting system – the logistics. The problem of the connectivity is one of the pillars of the Danube strategy, which could play an important role in the Lower Danube Macro region’s development. Those problems need different approaches, specialized research and training. The situation of the two countries in the domain of fluvial logistics may be characterized as unsatisfactory in relation to their potential. At the present moment there is a single bridge which connects the two countries (Giurgiu – Ruse) and several travels with the passage boat. The harbour infrastructures are old and inefficient. There are no modern multi-modal platforms or a coherent vision in their design. The transportation on the Danube is insufficiently exploited. As well, the river is not capitalized in other domains, too: agriculture, pisciculture, energy, ecology, tourism, arrangement of the territory, etc. Within a more restrained context, but correlated with the Strategy of the Danube, Romania and Bulgaria cooperate within the Cross-Border Program 2007-2013. Within it, the Academy of Economic Studies in Bucharest and thee Economic Academy Dimitar Apostolov Tsenov in Svishtov proposed themselves to collaborate in the domain “Cooperation concerning the development of human resources – the joint development of abilities and knowledge”